NorthStar Luxe Friday Faves: Unlocking the Secret Weapon of Pro Makeup Artists (Meet Viseart!)

Welcome back to NorthStar Luxe's Friday Faves! Every week, I love sharing a little piece of the beauty world that truly excites me – something that helps you shine brighter.

As a professional makeup artist with over a decade in the industry, constantly working with diverse faces and looks, I've curated a kit filled with trusted, high-performing products. Some brands are household names, yes, but others are quiet powerhouses – the kind that professionals rely on day in and day out to create flawless results.

This week’s NorthStars Friday Faves isn't just a single product; it's an entire brand that fits this description perfectly: Viseart.

Now, Viseart might not have the same massive marketing presence as some others you see everywhere, but ask any professional makeup artist who knows their stuff, and they know Viseart is the real deal. When I tell you this brand is one of the absolute GOATs (Greatest Of All Time) in my professional opinion, I mean it. It's a key part of the secret sauce in pretty much every makeup application I do – I use at least one Viseart product on nearly every single client face I touch.

So, what makes Viseart so special, and why should you, my amazing NorthStars, consider adding it to your makeup bag?

Let’s start with their eyeshadows. Oh my goodness, they are simply gorgeous. The quality is exceptional – what you see in the pan is truly what you get on your lids. The color payoff is excellent, they go on smooth as silk, and they are incredibly blendable, never patchy.

Viseart Theory VII Siren palette

My current personal and professional favorite? The Theory VII Siren palette. It’s the perfect, compact size – easy to tuck into any makeup bag or even your purse for touch-ups. But here’s a smart tip for everyone: Viseart also lets you buy single eyeshadows. This is a game-changer! Think about it – you probably already own palettes with 15 shades that are almost the exact same color, just from different brands. When you want/need a new specific shadow, you don’t always have to buy a whole new palette. Viseart lets you swap out or simply buy the one shade you need to add to your collection. It’s genius!

Their blushes are also fantastic, offering beautiful color payoff and blendability.

And for a touch of something fun and unexpected? You absolutely must try the Moisture Boost Oil Lip Shine in the color Plumeria. This shade is simply gorge! It gives the slightest, most beautiful hint of purple. Now, hear me out – purple on the lips might sound bold, but this lip oil is the perfect way to try it. It adds that little unexpected, chic touch without being overpowering, and it feels amazing on your lips. If you’re looking to experiment with a new, fun color in an approachable way, Plumeria is your answer.

Beyond the incredible product quality, there's a heart to Viseart that makes me love them even more. It was founded by the talented Anastasia Sparrow, who is still the creative director. Unlike many of the huge beauty brands today, Viseart is still an independent, indie makeup company. You can feel the passion and artistry in everything they create. I’ve even had the incredible chance to interact with Anastasia herself over the internet, and she personally answers and responds to questions – that kind of accessibility and dedication is rare and truly special.

Overall, Viseart is a brilliant makeup brand that has their finger on the pulse of artistry while constantly pushing boundaries in a fun, playful, and incredibly effective way. While it’s a pro staple, it’s built for anyone who appreciates quality and wants their makeup to perform beautifully.

Don't be intimidated by its "pro secret" status – give Viseart a try! Start with an eyeshadow single, that enchanting Plumeria lip oil, or the versatile Theory VII Siren palette. It might just become your new favorite too.

If you do try Viseart, please let me know! Share which product you picked up and what you think. I can't wait to hear about your discoveries!

Keep Shining!

Viseart Moisture Boost Oil Lip Shine - Plumeria